SEO Specialist

About the Role

We're looking for an SEO Specialist to help CheckIPO reach more retail investors searching for IPO information online. Our platform ranks for hundreds of IPO-related keywords, but there's significant untapped opportunity to dominate high-intent searches like "IPO GMP today", "IPO allotment status", and "[company name] IPO review".

You'll own our SEO strategy end-to-end — from technical audits and keyword research to content briefs and link building. You'll work closely with our Content Director and Frontend Engineer to ensure every new page is optimized for search from day one.

This is a measurable, high-impact role. You'll have access to Google Search Console, Analytics, and SEO tools, and you'll be evaluated on organic traffic growth, keyword rankings, and conversion from organic search to engaged users.

Key Responsibilities

Develop and execute a comprehensive SEO strategy to grow organic traffic from current 50,000 to 150,000+ monthly visitors within 18 months
Conduct thorough keyword research for IPO-related searches, identifying high-volume, achievable opportunities
Perform regular technical SEO audits: site speed, crawlability, mobile usability, Core Web Vitals
Create detailed SEO content briefs for the Content team based on keyword analysis and SERP intent
Implement and optimize structured data markup (JSON-LD) for IPO pages, financial tables, and FAQs
Build high-quality backlinks through outreach to finance blogs, news portals, and investor communities
Monitor and report on SEO performance using Google Search Console, Google Analytics, and Ahrefs/SEMrush
Stay updated on Google algorithm changes and adapt the strategy accordingly

Requirements

Must-Have

3+ years of SEO experience with proven track record of growing organic traffic
Proficiency with SEO tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog
Strong understanding of technical SEO: crawling, indexing, Core Web Vitals, schema markup
Experience with content-driven SEO strategy and working with content teams
Analytical mindset — comfortable working with data to measure and report results
Understanding of E-E-A-T signals, especially for YMYL (finance/investment) content
Experience with Google Analytics 4 and conversion tracking

Nice-to-Have

Experience in fintech, personal finance, or investment verticals
Knowledge of programmatic SEO for large-scale IPO data pages
Link building experience in Indian financial media landscape
Basic HTML/CSS knowledge for implementing on-page optimizations

What We Offer